I had a wreck a few months ago. I hit an icy stretch while driving my family to church down our narrow, Colorado canyon. Suddenly we found ourselves sliding helplessly out of control, spinning a 180, and after a terrifying skid, smashing sideways against the rocky canyon wall. Thankfully, we were all okay. My truck was not.
Now, I love my truck. I was worried about the extent of the damages, so I took it to a large company nearby. Their quote was surprisingly low–too low. I asked around and learned that they typically bid low to get the job, then tack on extra time and money as they “find” additional problems. Who wants to be jerked around like that? So I picked up my beloved truck and went straight to a small company I’ve used before. They gave me an honest estimate and delivered on exactly what they promised. In my mind, that’s what an ethical business does. THIS is how I, Jeff Randol, thinks a business should operate
Where I work @ Consumer Education Outreach, we pride ourselves on honest, ethical business practices. We are committed to earning the trust of our customers. We are straight with people about what we can do, and we deliver on our promises. Take this account from one of our employees as an example:
I had a call with a potential customer for mortgage refinance. His name was Mike. Mike allowed me to get through my open, but then he stopped me and said, “Listen, I get a ton of these calls. Can you guarantee me at least 2 points lower than my current rate?” (He was at 4.75%.) I replied, “I can’t.” He paused a moment, then said, “What can you guarantee me then?” I said, “Well, once you’re qualified, I can guarantee to put you in touch with the lenders we work with to get you the most competitive rate available. But I can’t guarantee you a specific interest rate.” He gave a little laugh, then went on to tell me how he asks every person who calls about refinance the same question and they always promise him the moon before he hangs up on them. He thanked me for being honest. We went through the questions I needed, and he agreed to have the lenders we work with reach out to him. It was great! I had a successful call, our lenders got a new customer, and Mike has a good chance of reducing his payment. And I didn’t have to lie to do it!
Consumer Education Outreach is American based with contact centers in Colorado and California. We believe we can best build our business by reaching high while maintaining integrity and earning the trust of our customers. In this industry, it’s a novel idea, and it’s working very well. Our customer feedback has been overwhelmingly positive, we have a supportive work culture, and Consumer Education Outreach is now one of the fastest growing companies in Northern Colorado.
Additional company information can be found @: www.consumereducation.net
Author: Jeff Randol