While I make no claim to be a social media or internet guru, one thing I’ve learned over time is that these methods of broadcasting have a significant value in spreading and sharing your personal brand. Considering the clout the internet and social media have, my question to everyone, self included, is: Do you bring value?
Regarding social media; Facebook, Twitter, Myspace, Google + all have a very similar concept. They allow you to share parts of your lives with friends, and sometimes even total strangers. Facebook for example, has even done studies in the past where they would control the content from your “friends” to either positive or negative items, in an attempt to see if it affected your own personal mental health. The results of the study were dumbfounding how powerful and controlling social media is in controlling our thinking. There is no doubt that Social Media has a tremendous amount of clout in our lives.
Given that we ALL have clout via our chosen social media platforms, how are we using those platforms? I’ve become somewhat of a “people watcher” not so much in the true sense of going to a busy airport or mall, and just watching people in their environment, but more of a “Social media people watcher.” I find it intriguing how individuals see value, and spread their own value via social media.
I’ve come to view social media users as fitting in 3 different categories:
1. The Drama Master: The drama master uses their social media outlets to either create, or “stir” drama. The Drama master is fairly easy to spot on your own choice of Social media outlets. The Drama master posts narcissistic comments, posts on other people’s walls with similar remarks, makes passive aggressive remarks incessantly, and utilizes their “friends” on social media to garner good gossip information. This category of person adds no positive value to you, or anyone else. They suck the life out of you, and everyone in their circle. Be very cautious of this type of individual, if you are in the mood for culling your social media friends, the Drama Master should be first on your list to remove as you gain nothing of value by this individual.
2. The Sharer: A “sharer” is someone that almost solely uses social media to share family or personal photos. Often times your grandparents or parents fit in this category. The Sharer uses social media to stay “connected” with distant family members and friends. I would consider a “Sharer” a neutral value adder to your life. No, I am not suggesting that family members, or other “sharers” are not valuable and important to your life, that would not be true. For the sake of value in your social media world, the “sharer” doesn’t ADD value. It’s important to note, that the Sharer can often bounce between one of the other 3 categories based on their current state. The “sharer” in my opinion, should be one to stay associated with, but realize the value for your own personal growth will be limited by following their influence.
3. The Multiplier: The multiplier uses their personal social media clout with a goal of lifting up, and creating value in other peoples lives. The Multiplier is not to be confused with someone that solely “borrows” other people’s quotes, memes, or articles. The multiplier at times may borrow other individuals work, but they do also make it a point to create their own content to share. The multiplier most of the time, but not 100% of the time will post positive or motivating things, they may choose to make statements in attempt to get people thinking beyond the limited brain functions they use on a regular basis. The multiplier realizes no matter how many or few friends they have in their circles, they have clout. They realize they have the ability to uplift and encourage or the ability to breakdown and destroy. The multiplier yields this responsibility with discernment, and makes every possible attempt to engage in uplifting, encouraging, and spreading truth into their circle of friends. The multiplier is cautious as to what they say and post, not for the sake of “what will everyone think of me,” but they are cautious with a thinking of: “how can my words positively add value to someone else”?
It is my opinion that we should ALL seek to be “Multipliers.” We are called on this earth to share the good news, encourage others, and provide value to other peoples lives. The good news is we all have the ability to me a multiplier when we CHOOSE to be one. The first step towards becoming one, after making that commitment, is to remove the “Drama master” from all aspects of our lives. Remove them not only from your social media circles, but from your personal “real life” settings. The concept that your sphere of influence, influences you is accurate. One can’t expect to spend their time with Drama Masters and not expect to become a drama master themselves.
Second, someone seeking to be a multiplier has to begin following, and being around true multipliers. This is accomplished by carefully identifying individuals in those categories, and finding time to listen and learn from those individuals. Learn from the multiplier! Learn how you too have clout and the ability to influence others and how you can harness that responsibility for good purposes.
Third, begin engaging in practiced methods learned from your “Multiplier mentors.” Begin sharing positive, uplifting, encouraging, statements with others in your own social media circles. Share truth, compassion, and inspirational messages that encourage your social media friends to want to grow likewise.
Never forget you were put on this earth to add value. The destroyer wants you to believe otherwise. Choose wisely whether you wish to listen (and act) on the voice of truth, or the voice of death.